So, you want to become a travel blogger? Before you launch your blog, there are a few important points you need to know and consider to support your dream/business idea of becoming a blogger.
Most people start blogs as a hobby, as you can always blog for free. But if you want to blog professionally, or if you already have an established business, adding a blog to your website is a great way to share more of your ideas, engage your customers and to generate income.
What’s in a name?
Firstly, what is your blog called? If you already have a business this is easy to answer because it will be the same URL address with /blog at the end. Alternatively, if your travel blog is not associated with something that already exists then read these tips to create a new blog name:
- Keep it short and easy to spell
- Make it relevant to what the blog is about
- Check that it doesn’t already exist
- Brainstorm synonyms that are relevant to your blog
Find your niche
Don’t simply write about travel for the sake of writing! This idea is probably not going to make a successful blog as you are competing with large organisations, such as Lonely Planet and National Geographic. Try posting about something specific.
For example, your niche might be solo female travel for recent university leavers, group travel for the over 60’s or European road trips for families. Whoever you are targeting, find out as much about them as you can: Gender, age, nationality, location, general likes and dislikes, travel needs, when they travel, how they travel, how much they spend on travel etc.
The more you know about your audience the better you can cater to their needs, meaning that you can create relevant and readable content which could promote loyalty and in turn increase your following, likability and income as they may purchase your products or any suggested products.
Build your website
To create your blog you need a platform, a service that publishes your blog onto the internet. You also need a host, a company that provides space on their servers to store your blog.
The most popular sites to build a blog through are WordPress, Blogger and Tumblr. Statistics from Managewp show that WordPress is the largest blogging website with many notable companies using it. According to Wpbeginner, BBC America, The New Yorker, Marks and Spencer for Business and The Rolling Stone all use WordPress for their sites.
When hosting you want a reliable and trusted provider. The most well know are BlueHost and Hostgator. b2evolution discusses more available hosts and the costs that apply.
Once you decide on your host and platform, begin the step by step process of creating your blog. Help guides will always be available. But when in doubt check YouTube for help videos.
Write 15 posts
The most important part of your blog is content! Before you launch your website, have at least 10 posts available for readers and 5 others written and ready for publishing. By doing this you can work ahead of schedule. Posts can be saved and scheduled to be published on specific dates at specific times.
Regardless of the type of blog, here are some tips for writing a great post:
- Use short and precise sentences
- Don’t use long and complicated words
- Write similarly to how you speak
- Break up text with images
- Wherever possible, use bullet points
This is important but don’t spend too much time on this in the beginning.
A blog layout just needs to be clean and clear for the eye to move around the page to see what is available. It also needs to have a simple navigation menu.
Investigate what other companies have done, by searching the Internet, to see what would suit you. Once you decide on the fonts, text sizes etc. be sure to use them consistently throughout your blog.
Create Social Media accounts
Your blog posts will most likely be marketed through social media channels. Make sure that you have a profile on your desired social networks.
To find out ‘Which social networks are best for your business’ click here.
Use the same profile photo, account name and headlines throughout your accounts to create continuity. This makes it easier for your audience to find you.
Prior to the launch of your blog, talk about it on social media to create a buzz and interest – this can be done by doing a countdown. Also, link these accounts to the blog URL address.
For further reading on how to become a travel blogger try these:
- Nomadic Matt – How to start a travel blog
- Expert Vagabond – Step by Step guide to starting a travel blog
- eHow – How to set up a business blog
Good luck with your travel blog. Please share it with us as we’d love to read it.